Data 360
Harness the power of Salesforce Data 360 to connect, harmonize, and activate enterprise data, establishing a trusted foundation for customer experiences, analytics, automation, and Agentforce.
Talk to a Data 360 ExpertOne Data Foundation. Connected Across Salesforce
Salesforce Data 360, previously known as Data Cloud, is a platform that unifies enterprise and customer data across Salesforce ecosystems. It integrates structured and unstructured data from Salesforce and external sources, harmonizes this information, and utilizes identity resolution to create unified customer and account profiles.
Once the data is connected and unified, it can be segmented and activated across marketing, sales, service, commerce, analytics, automation, and AI, transforming fragmented information into a cohesive business context. This approach aligns with Salesforce's capabilities for segmentation and activation.
Connect
Integrate structured and unstructured data through ingestion, connectors, and supported Zero Copy connections.
Harmonize
Convert and align data from various sources into Salesforce's standard data model.
Unify
Apply identity resolution to merge related customer or account records into unified profiles.
Activate
Leverage unified data for segmentation, personalization, analytics, automation, and other Salesforce experiences.
One Data Foundation. Multiple Business Experiences.
Once enterprise and customer data is unified in Data 360, it can be segmented and activated across Salesforce to enhance experiences in marketing, sales, service, commerce, analytics, & AI.
Connected Customer Intelligence
Integrate account, customer, engagement, and transaction data to provide sales teams with richer context for customer interactions.
Unified Service Context
Empower service teams with access to connected customer information across interactions, transactions, and other pertinent enterprise data.
Connected Commerce Experiences
Develop segments from unified customer data and activate them across marketing experiences and engagement channels.
Connected Data for Insights
Utilize harmonized enterprise and customer data to support analytics and deepen the understanding of customer and business activities.
Grounded AI Context
Provide Agentforce with relevant structured and unstructured enterprise data to offer business context for AI interactions and actions.
Connected Commerce Experiences
Utilize unified customer, behavioral, and transaction data to support more relevant commerce experiences.
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From Data Sources to Business Action
Data 360 connects enterprise data and prepares it for use across Salesforce through a structured process of ingestion, harmonization, identity resolution, and activation.
Connect Enterprise Data
Gather relevant data from Salesforce and external enterprise sources using supported connectors, ingestion methods, and Zero Copy.
Need Data 360 Live Faster?
The Data 360 Jumpstart accelerates the establishment of a connected data foundation by integrating priority data sources and preparing trusted, unified data for activation across Salesforce.
Explore JumpstartNespon Delivers Data 360 Success
Based in Texas, Nespon combines Salesforce Summit Partner capabilities, deep Data 360 expertise, and extensive industry experience to assist enterprises in unifying customer data, building trusted data foundations, and transforming connected data into actionable insights.
About Nespon
Common Questions
Evaluate vendors based on their Salesforce Data Cloud expertise, integration experience, industry knowledge, and ability to deliver measurable business outcomes. Look for experience with identity resolution, data governance, AI enablement, and enterprise integrations. Ask for relevant case studies, Salesforce certifications, and details about their post-implementation support.
Start by identifying your data sources and assessing data quality. Remove duplicates, standardize formats, fill missing values, and define governance policies. Clean, well-organized data helps Data Cloud create accurate unified customer profiles and improves AI, analytics, and personalization.
Salesforce Data Cloud continuously updates unified customer profiles with data from connected systems. This gives AI agents access to current customer context, enabling more accurate responses, better recommendations, and smarter automation based on real-time information.
Data Cloud updates customer profiles as new interactions occur, allowing businesses to personalize marketing, sales, and service experiences in near real time. This helps deliver relevant recommendations, targeted campaigns, and consistent customer journeys across channels.
A data cloud refers to a centralized platform that ingests, harmonizes, and activates data from across an organization's technology ecosystem — bringing together CRM records, transactional data, behavioral signals, and third-party sources into a single, unified environment.
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