Media Cloud
Build connected media operations with Salesforce Media Cloud, bringing advertising sales, subscriber lifecycle management, customer data, workflows, and AI together on a platform built for media and entertainment.
Talk to a Media Cloud ExpertA Salesforce Platform Built for Media & Entertainment
Salesforce Media Cloud, now Agentforce Media, is Salesforce’s industry-specific solution for media and entertainment organizations. It brings purpose-built data models, applications, and workflows to Salesforce for managing advertising and subscriber operations. Salesforce Media Cloud centralizes media operations to enhance efficiency and streamline processes for better outcomes in media management.
Advertising Sales
Bring advertising opportunities, planning, proposals, inventory, orders, and campaign-related workflows into a connected sales operation. This integration allows for cohesive management and optimization of advertising strategies.
Subscriber Management
Support B2B and B2C subscriber journeys with purpose-built subscription lifecycle capabilities. Salesforce Media Cloud enables seamless management of subscriber interactions, ensuring a personalized experience.
Media Products & Offers
Configure media products, packages, pricing, promotions, and commercial processes for advertising and subscription models. This capability allows organizations to tailor offerings to meet diverse customer needs.
Media Data & Workflows
Use Salesforce’s media-specific data model and workflows to connect customer, advertiser, subscriber, and operational processes. By leveraging these workflows, organizations can ensure accurate data flow and enhance decision-making processes.
From Advertising Sales to Subscriber Management
Salesforce Media Cloud brings together capabilities for managing advertising operations, media inventory, proposals, subscriber relationships, orders, and integrations within connected media workflows.
Manage Ad Sales Across Channels
Support advertising sales from opportunity and proposal through planning and execution using workflows built for media. This approach ensures comprehensive management of ad sales processes across multiple channels.
Plan and Manage Available Inventory
Manage advertising inventory through centralized planning and booking processes, including linear and digital placements. Effective inventory management is critical to maximizing advertising revenue.
Structure the Proposal Process
Centralize advertising RFPs, track changes, structure incoming requirements, and support proposal creation. This structured approach enhances the efficiency and accuracy of proposal management.
Connect the Subscriber Journey
Support acquisition, subscription management, retention, promotions, and other B2B and B2C subscriber processes. Salesforce Media Cloud provides tools to maintain and grow subscriber bases effectively.
Configure Complex Media Offers
Support media products defined in your catalog, along with pricing, quoting, order capture, and complex commercial rules. This capability ensures precise configuration of media offerings and accurate order processing.
Connect the Media Technology Stack
Integrate Salesforce with the platforms supporting your media operation, including ad technology and other business systems. Integration is key to ensuring seamless operation and data consistency across platforms.
Ready to Connect Your Media Operations?
Talk to a Nespon expert about your Media Cloud priorities, from advertising sales and subscriber management to media workflows, integrations, automation, and AI.
Schedule a Discovery Call
Connect the Processes Behind Media Monetization
Media monetization does not follow one linear customer journey. Explore the connected processes instead to maximize revenue potential and customer engagement.
Build the Offer
Structure media products, advertising inventory, subscription offers, packages, pricing, and promotions.
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Headquartered in Texas, Nespon combines Claude and enterprise AI expertise, Salesforce Summit Partner capabilities, and deep industry experience to solve complex business challenges. Nespon Solutions offers strategic guidance to ensure successful media cloud implementation and integration.
About Nespon
Common Questions
Salesforce Media Cloud is a Salesforce solution built for media and entertainment organizations. It supports advertising sales, subscriber lifecycle management, and other workflows built for media. Salesforce Media Cloud provides a unified platform to manage diverse media operations efficiently.
Yes. Salesforce renamed Media Cloud to Agentforce Media, although Media Cloud may still appear across Salesforce applications and documentation.
It provides capabilities built for media across areas including advertising sales, subscriber lifecycle management, media products, orders, and connected customer operations. These capabilities ensure comprehensive management of media processes and customer interactions.
It provides workflows on Salesforce for managing advertising sales, including planning, inventory, RFPs, proposals, and related commercial processes. This management ensures cohesive and efficient handling of all advertising sales activities.
Yes. Subscriber Lifecycle Management supports dedicated B2B and B2C subscription processes and is built on Salesforce Revenue Cloud capabilities. This support ensures robust management of subscription-based business models.
Yes. Media Cloud can be integrated with external systems supporting advertising and business workflows; Salesforce also provides integration capabilities through its broader platform and MuleSoft.
Salesforce consulting partners can implement and integrate Media Cloud. Nespon provides Media Cloud advisory, implementation, integration, training, and managed services.
Ready to Connect Your Media Operations?
Talk to a Nespon expert about bringing advertising, subscriber, revenue, and customer operations together with Salesforce Media Cloud.
Schedule a Discovery Call